Internet LED signage beside building near buildings

Pimps exploit internet to recruit victims

Vulnerable teenagers in the UK are increasingly being recruited by pimps through the internet, according to the report by Eleanor Lyons, the independent anti-slavery commissioner. The study highlighted a rise in sexual exploitation, with criminal gangs using adult service websites to control victims. Survivors shared experiences of being lured with promises of glamour and financial independence. The report noted a significant increase in referrals for modern slavery support, rising from 1,114 in 2020 to 2,076 in 2025. Ms Lyons said: “There is a concerning cultural shift in which sexual exploitation is increasingly mainstreamed.” She has called for a complete overhaul of websites advertising sexual services, warning that they can act as “accelerators” of exploitation.